Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.


If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.


If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.


In advertising, not to be different is virtual suicide.


In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.


It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.


Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.


No agency is better than its account executives.


One ad is worth more to a paper than forty editorials.


Promise, large promise, is the soul of an advertisement.


Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.


Sanely applied advertising could remake the world.


Several years before birth, advertise for a couple of parents belonging to long-lived families.


Society drives people crazy with lust and calls it advertising.


Telling lies does not work in advertising.


That's the kind of ad I like, facts, facts, facts.


The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.


The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.


The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.


The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.

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